Publish Your Biz may be new…..

but our mission to bring marketing value to our clients spans over 20 years. 

Eric and I started designing websites for small business owners in the early 2000s. We saw value in helping businesses create an innovative presence on the internet. It was exciting showing business owners their first website we had crafted from them. That excitement was infectious. We wanted to do even more to utilize this new industry and to help our clients make full use of this marketing opportunity.

To do this, in 2005 we partnered with 3 Peaks Pro. We became one of the first website design and computer networking companies in the Kansas City area. This exclusivity gave us the opportunity to create brand-focused websites for all industries. Some of these included plumbers, artisans, builders, retail outlets, and technology professionals. 

Most of these companies never had a Website before.

The internet was uncharted territory. Coders and dabblers on template platforms with no visual communication experience built websites. As a result, a growing number of websites had disorganized pages, clashing colors, flashing GIFs, broken links, and overused, low-quality stock photos. To remedy this problem, 3 Peaks brought something new: visual communications, tech support, and graphic design, and we applied them in new and exciting ways. 

For example, Eric and I developed a process to identify each company’s values, mission, goals, and needs. We then worked as a team, using all the tools at our disposal to meet those needs.

3 Peaks grew, and over time our focus shifted. We started thinking of marketing and branding in a much more holistic way. Eric and I saw print and social marketing media as a natural outgrowth of website development. About the time we began this transition, we rebranded and created Danae’s Designs.

Danae’s Designs was the ideal vehicle to create consistent branding for every client across all of their marketing avenues. Every client was provided a branding style guide and tools that we created specifically for them. These included brochures, flyers, business cards, logos, websites, professionally designed profiles. This allowed for a very intentional client guided marketing strategy that expanded their visibility.

Danae’s Designs flourished for over 12 years, until the industry changed again.

As Eric and I watched, the online landscape changed, and not all for the better. DIY website platforms coupled with AI had become more affordable and intuitive but often promised more than they delivered. As a result of the cookie-cutter templates and artificially generated websites, more and more websites were drained of all the unique personality that business owners required to catch and keep the attention of web surfers. Bottom line, Branding suffered.

For example, websites became more standardized, which added to their ease of use but did little to encourage true individuality. The company’s message was lost in the pursuit of convenience. Generic logos smashed into corners, elaborate banners tossed in favor of minimalistic titles, and tiny, sterile navigation. Almost every website you come across looks just like the last one. When that happens, branding suffers. When we sacrifice our unique voice and our mission at the altar of a quick and dirty fix, what are we left with?

it was time for a different approach.

What we needed was a way to incorporate branding and visual communication back into function centric website templates and AI generated graphics. 

Publish Your Biz is our answer to this modern marketing dilemma. Instead of fighting against big online website platforms and AI, we have learned to utilize them in effective ways that add to your brand’s power instead of sapping it. We’ve created the perfect union of traditional design, print marketing materials, and personal technical support, with all the innovative online tools now available. You don’t need a boxy wizard or a hollow AI assistant who struggles to understand what you need anymore. We are here to help you enter the brave new world of interpersonal marketing.

Learn more on our Facebook page!

~ Danae Valdez

Co-Owner of Publish Your Biz LLC